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The BMW College Graduate Program

A DEGREE OF DISTINCTION

With diploma in hand, you're ready to take on whatever tomorrow has in store – and BMW Financial Services wants you to make your mark in style. Recent college graduates can get a great rate and $1,000 off a new or Certified Pre-Owned (CPO) BMW.*

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New just for you.

Build a new BMW and save $1,000.

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Certified Pre-Owned

Save $1,000 on our best CPO Vehicles.

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Contact Us

BMW of Madison

320 W Beltline Hwy
Madison, WI 53713
Driving Directions
Service +1-855-998-2490
Monday 8:30AM - 7:00PM
Tuesday 8:30AM - 6:00PM
Wednesday 8:30AM - 6:00PM
Thursday 8:30AM - 7:00PM
Friday 8:30AM - 6:00PM
Saturday 8:30AM - 4:00PM
Sunday Closed
Monday 7:00AM - 6:00PM
Tuesday 7:00AM - 6:00PM
Wednesday 7:00AM - 6:00PM
Thursday 7:00AM - 6:00PM
Friday 7:00AM - 6:00PM
Saturday Closed
Sunday Closed
Monday 7:30AM - 5:30PM
Tuesday 7:30AM - 5:30PM
Wednesday 7:30AM - 5:30PM
Thursday 7:30AM - 5:30PM
Friday 7:30AM - 5:30PM
Saturday Closed
Sunday Closed

Eligibility Requirements.

To participate in the College Graduate Program, you must:

  • – Have earned an undergraduate, graduate, or associate's degree from a U.S. accredited college or university within the previous 24 months, OR be eligible to graduate within the next 6 months and have a verifiable offer of employment. A copy of your diploma or official transcript will be required.
  • – Proof of income or employer letter with the Human Resources representative’s contact information, stating position/title, and income.
  • – Have at least 6 months of credit history with no previous derogatory marks on any credit lines.
  • – A debt-to-income ratio of less than 45%. Automotive payment to income ratio of less than 20%.
  • – Security deposit will be waived unless stipulated by credit.

*$1,000 towards the lease or finance of a new Model Year 2023-2025 BMW vehicle or Model Year 2019-2022 BMW Certified Pre-Owned vehicle. Offer subject to credit approval through BMW Financial Services and verification of graduation and employment. Recent graduate means graduation from an accredited college or university with a doctorate, graduate, undergraduate, or associate degree earned within the previous 24 months, or is eligible to graduate within the next 6 months and has a verifiable offer of employment. To qualify, you must have a minimum of 6 months of credit on file and no previous derogatory credit on any credit lines. Finance and lease terms to qualifying customers are subject to approval by BMW Financial Services based on credit score, credit application, and other considerations. Offer valid through 01/02/2025. See your BMW Client Advisor.