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Military and First Responder Offers

Military and First Responder Offers

This Veterans Day, everyone at BMW of Madison says thank you to the men and women who have served our country, and to the families who served alongside them. Many of them are our customers, neighbors and teammates. We're grateful for every one of them.

One way we can say thanks is to make sure every veteran and service member knows about the BMW Military Program. It offers incentives of $500 to $5,000, depending on the model, on a new BMW.

Who Qualifies for the BMW Military Program?

  • Active duty service members, including the National Guard
  • Reservists
  • Military retirees
  • Veterans
  • Eligible immediate family members

How to Claim Your BMW Military Offer

  1. Visit our BMW Military Program page and verify your service through ID.me. It takes just a few minutes.
  2. You'll receive a customer ID and offer code by email.
  3. Bring your code to BMW of Madison, or share it with your sales consultant, and we'll apply it to your new BMW.

Combine It With This Month's BMW Offers

The Military Program can be combined with most other BMW offers. This month that includes financing as low as 1.9% APR for up to 60 months on select models. See this month's BMW lease specials, or compare your options in our guide to BMW financing vs. leasing.

BMW Military Program FAQ

Does BMW offer a military discount? Yes. The BMW Military Program offers incentives of $500 to $5,000, depending on the model, on eligible new BMW vehicles for active duty, reservists, retirees, veterans and eligible family members.

Do veterans qualify for the BMW military discount? Yes. Veterans are eligible. You verify your service online through ID.me before you visit.

Can I combine the BMW Military Program with other offers? In most cases, yes. It can be combined with most current BMW offers, but not with the BMW Corporate Sales Program. One offer code per customer per calendar year.

Can I use the military offer on a lease? Yes. Ask our team how the incentive applies to a lease or finance through BMW Financial Services on the BMW you want.

BMW Military Program incentives are provided by BMW of North America, vary by model and are subject to change without notice. Eligibility verification through ID.me is required. Not compatible with the BMW Corporate Sales Program. One offer per customer, per offer code, per calendar year. See BMW of Madison for complete details.

Thank You for Your Service

Whether you're shopping for a new BMW or just stopping in for service, our team is honored to take care of you. Shop new BMW inventory, call us at 608.443.3900, or visit BMW of Madison at 320 West Beltline Hwy, Madison, WI 53713. We proudly serve veterans and military families from Madison, Middleton, Sun Prairie, Verona, Fitchburg and all of Southern Wisconsin.


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BMW Lease Specials in Madison, WI

November 2026 BMW Lease Specials in Madison, WI Leasing a new BMW in Madison costs less than many people think. This month at BMW of Madison, the 2026 BMW 228 xDrive Gran Coupe leases from $449/month for 39 months, the 330i xDrive Sedan and 2027 X1 xDrive28i from $479/month, and the X3 30 xDrive SUV from $549/month. Every offer on this page has xDrive all-wheel drive. All offers are plus tax, title, license and a $399 dealer service fee. Model Lease payment Term Due at signing 2026 BMW 228 xDrive Gran Coupe $449/month 39 months $3,999 2026 BMW 330i xDrive Sedan $479/month 39 months $4,979 2027 BMW X1 xDrive28i $479/month 39 months $4,579 2026 BMW X3 30 xDrive $549/month 39 months $5,299 2026 BMW i4 xDrive40 (electric) $579/month 36 months $5,209 2026 BMW 230i xDrive Coupe $599/month 39 months $4,659 2027 BMW 530i xDrive Sedan $729/month 39 months $6,409 2026 BMW X5 xDrive40i $869/month 39 months $6,929 2027 BMW X7 xDrive40i $969/month 39 months $10,129 Finance offers: 1.9% APR for up to 60 months on the 2026 BMW 330i xDrive, X3 30 xDrive and X5 xDrive40i, and the 2027 X1 xDrive28i and X7 xDrive40i. 3.99% APR for up to 60 months on the 2026 228 xDrive Gran Coupe and 2027 530i xDrive. 4.99% APR for up to 60 months on the 2026 i4 xDrive40. Financing for well-qualified customers through BMW Financial Services; ask about current purchase credits. Extra savings for those who qualify: BMW loyalty offers for current and former BMW owners and lessees, a $1,000 College Graduate credit, and BMW Military Program incentives. Lease offers are from BMW of North America through November 30, 2026, for well-qualified customers through BMW Financial Services. All payments and amounts due at signing are plus tax, title, license and registration fees, and a $399 dealer service fee. Lease Offer Details Model MSRP Cap cost reduction Dealer contribution / lease credit Adjusted cap cost Purchase option 2026 BMW 228 xDrive Gran Coupe $46,300 $2,625 $2,260 / — $41,415 $26,391 2026 BMW 330i xDrive Sedan $55,900 $3,575 $2,820 / $1,000 $48,505 $31,863 2027 BMW X1 xDrive28i $47,750 $3,175 $1,900 / $1,000 $41,695 $26,740 2026 BMW X3 30 xDrive $55,650 $3,825 $2,230 / $1,000 $48,595 $31,721 2026 BMW i4 xDrive40 $65,100 $3,705 $3,450 / $3,750 $54,195 $36,456 2026 BMW 230i xDrive Coupe $48,300 $3,135 $2,415 / — $42,750 $26,565 2027 BMW 530i xDrive Sedan $70,150 $4,755 $3,510 / — $61,885 $40,687 2026 BMW X5 xDrive40i $76,250 $5,135 $3,015 / $2,000 $66,100 $39,650 2027 BMW X7 xDrive40i $97,100 $8,235 $3,885 / $2,000 $82,980 $51,463 Lease offers through November 30, 2026 on new BMW models from participating BMW Centers through BMW Financial Services NA, LLC, to customers who meet BMW Financial Services' credit requirements. Payments are for 39 months (36 months on the 2026 i4 xDrive40). MSRP includes destination and handling. Cash due at signing includes the capitalized cost reduction shown, first month's payment, a $925 acquisition fee and $0 security deposit. Lessee responsible for insurance, excess wear and tear as defined in the lease contract, $0.25/mile over 10,000 miles per year (32,500 miles on 39-month leases; 30,000 miles on the 36-month i4 lease), and a disposition fee of up to $495 at lease end (not to exceed an amount permissible by law). Not all customers will qualify for security deposit waiver. Purchase option at lease end is shown above, plus purchase option fee disclosed in the lease contract. Actual MSRP and dealer contribution may vary and could affect your monthly payment. Advertised payments do not include tax, title, license, registration or the $399 dealer service fee. Models pictured may be shown with optional equipment. See BMW of Madison for complete details. Why a BMW Lease Is a Smart Value The Ultimate Driving Machine at a surprising payment. A new BMW Gran Coupe, 3 Series or X1 leases for under $500/month this month. Maintenance is covered. BMW Ultimate Care covers factory-recommended scheduled maintenance for 3 years or 36,000 miles, covering most of a typical lease. Always under warranty. A 36- or 39-month lease keeps you in a new BMW under the 4-year/50,000-mile new vehicle limited warranty for the full term. xDrive for Wisconsin winters. Every offer on this page includes xDrive all-wheel drive. Special programs. BMW offers College Graduate, Military and loyalty programs to those who qualify. Ask us what you're eligible for. Local service when you need it. Factory-trained BMW technicians, loaners, Uber rides and video inspections at BMW of Madison. BMW Lease FAQ What is the cheapest BMW to lease right now? Among this month's featured xDrive offers, the 2026 BMW 228 xDrive Gran Coupe leases from $449/month for 39 months with $3,999 due at signing at BMW of Madison, plus tax, title, license and a $399 dealer service fee. Does BMW have good lease deals? Yes. This month, a new BMW 330i xDrive Sedan or X1 xDrive28i leases from $479/month and the X3 SUV from $549/month. Offers are plus tax, title, license and a $399 dealer service fee. What is the best BMW SUV lease deal in Madison? The 2027 BMW X1 xDrive28i leases from $479/month and the 2026 BMW X3 30 xDrive from $549/month, both for 39 months, plus tax, title, license and a $399 dealer service fee. Can I lease an electric BMW? Yes. The 2026 BMW i4 xDrive40 leases from $579/month for 36 months with $5,209 due at signing, including a $3,750 lease credit. How many miles are included in a BMW lease? This month's national offers include 10,000 miles per year, with $0.25 per mile over. Higher-mileage leases are available. Should I lease or finance a BMW? It depends on how much you drive and how long you keep your car. Leasing gives you a lower payment and a new BMW every few years, while financing has no mileage limits and builds equity. Compare both, plus this month's rates as low as 1.9% APR, in our guide to BMW financing vs. leasing. How often do BMW lease specials change? BMW updates offers monthly. We update this page every month with the latest BMW of Madison specials. Lease Your BMW at BMW of Madison We proudly serve drivers in Madison, Middleton, Sun Prairie, Verona, Waunakee, Fitchburg, Monona and all of Southern Wisconsin. Shop new BMW inventory: shop new BMW inventory See all offers: all BMW special offers Estimate your payment: estimate your BMW lease payment Call us: 608.443.3900 Visit us: BMW of Madison, 320 West Beltline Hwy, Madison, WI 53713

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BMW Tires in Madison: Factory-Matched Tires at a Price You Can Match

Are tires more expensive at the BMW dealer? Not at BMW of Madison. With the BMW Tire Price Match, if you find a better price on the same tire within 30 days, we'll match it. You also get complimentary 12-month road hazard coverage on eligible tires, installation by factory-trained BMW technicians, and amenities like loaners, Uber rides and video inspections. Tires are the only part of your BMW that touches the road. Here's why the right tires matter, how to tell when you need new ones, and why drivers from Madison, Middleton, Sun Prairie, Verona and Waunakee buy their tires from us. Why the Right Tires Matter on a BMW BMW works with tire makers to develop tires specifically for each model. These Original BMW Tires carry a star (★) on the sidewall, and they're tuned for your BMW's weight, handling, braking and ride comfort. A generic replacement may fit, but it can change how your BMW steers, stops and sounds. Winter Tires for Southern Wisconsin All-season and summer tires lose grip as temperatures drop, well before the first snowfall. Winter tires use softer rubber and deeper tread to grip on snow, slush and ice. For Madison-area drivers, a dedicated set of winter tires — or a complete winter tire and wheel package — is the single biggest upgrade for safe winter driving, even with xDrive all-wheel drive. Winter tires and winter packages are also eligible for complimentary road hazard coverage. Signs You Need New Tires Low tread. Wisconsin's legal minimum is 2/32 of an inch, but grip on snow and wet roads drops well before that. If Lincoln's head shows when you place a penny upside down in the tread, it's time. A tire alert in the My BMW App. BMW Digital Tire Diagnosis tracks wear on Original BMW Tires and lets you know when they need attention. Uneven wear. Wear on one edge often means an alignment problem — common after a winter of Madison potholes. Vibration, cracks or bulges. Any sidewall damage is a safety risk and needs an inspection right away. Age. Rubber hardens over time, even with tread left. Have older tires checked at every service. Why Buy Your Tires at BMW of Madison? BMW Tire Price Match. Find a better price on the same tire within 30 days of purchase, and we'll match it. Ask your Service Advisor for details. Complimentary 12-month road hazard coverage. Eligible tires — including Original BMW Tires, winter tires and winter tire and wheel packages — come with 12 months of road hazard coverage at no extra cost. Installed by factory-trained BMW technicians. Our technicians mount and balance your tires with precision equipment made for BMW wheels, run-flat tires and tire pressure sensors. Factory-approved alignment. New tires last longer when your alignment is right. We align to BMW specifications using factory-approved equipment. See it for yourself. Video inspections show you your tire and brake condition before you approve any work. Service that fits your day. Loaner vehicles available Uber rides to work or home Complimentary refreshments in our lounge Online scheduling Dealer expertise, a matched price and real peace of mind — all in one stop. Found a lower price? See how our BMW Tire Price Match Guarantee works, or learn more about BMW tire service and alignment in Madison. While your BMW is in, ask about BMW brake service with Value Service pricing. BMW Tire FAQ Are BMW tires more expensive at the dealer? Not at BMW of Madison. The BMW Tire Price Match means if you find a better price on the same tire within 30 days, we'll match it, and eligible tires include 12 months of road hazard coverage. What does the star (★) on a BMW tire mean? It marks an Original BMW Tire, developed and approved specifically for BMW vehicles. Do I need winter tires if my BMW has xDrive? xDrive helps you accelerate on snow, but tires do the stopping and turning. Winter tires greatly improve braking and control on snow and ice in a Wisconsin winter. Do you sell winter tire and wheel packages? Yes. Ask about complete winter packages, which are also eligible for complimentary road hazard coverage. How do I know when my BMW needs new tires? Watch tread depth, uneven wear and any sidewall damage. If your BMW has Original BMW Tires, the My BMW App can alert you through BMW Digital Tire Diagnosis. Do you serve drivers outside Madison? Yes. We serve Middleton, Sun Prairie, Verona, Waunakee, Fitchburg, Monona and all of Southern Wisconsin. Shop BMW Tires at BMW of Madison Get a quote, book your install and choose a loaner or ride in minutes. Shop tires: shop BMW tires online Schedule service: book online Call or text our service team: 608.443.3900 Visit us: BMW of Madison, 320 West Beltline Hwy, Madison, WI 53713

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BMW Brake Service in Madison: Dealer Quality, Often for Less Than You'd Expect

Is brake service at the BMW dealer more expensive than an independent shop? Often, no. With BMW Value Service, BMW of Madison offers competitive, up-front pricing on brake pads, rotors and wear sensors — and our prices are often lower than many independent shops in the Madison area. Every job is done by factory-trained BMW technicians using Original BMW Parts backed by a 2-year, unlimited-mileage limited warranty. Your BMW's brakes are engineered to match its performance. Keeping them that way takes the right parts, the right specs and technicians who work on BMWs every day. Here's how to tell when your brakes need attention, and why drivers from Madison, Middleton, Sun Prairie, Verona and Waunakee trust us with the job. 6 Warning Signs Your BMW Needs Brake Service 1. A brake warning on your dashboard. BMWs use electronic brake-wear sensors and Condition Based Service to tell you when pads are getting low. When the message appears, schedule service soon — the sensor usually needs replacing along with the pads. 2. Squealing, grinding or scraping. A high-pitched squeal often means pads are wearing thin. Grinding usually means metal-on-metal contact, which can damage rotors quickly and turn a pad replacement into a pads-and-rotors job. 3. Vibration or pulsing in the pedal or steering wheel. This often points to uneven rotor wear. Wisconsin's freeze-thaw cycles, road salt and stop-and-go Beltline traffic all take a toll on rotors. 4. A soft, spongy or sinking pedal. This can mean air in the brake lines or old brake fluid. Brake fluid absorbs moisture over time, which lowers its boiling point and weakens braking under heavy use. BMW typically calls for fresh brake fluid every two years; your vehicle will remind you when it's due. 5. A hard pedal that takes extra effort. If you have to push much harder than usual to stop, the brake booster or its assist system may need attention. Have it checked right away. 6. Pulling to one side or a burning smell. Pulling while braking can mean a sticking caliper or uneven pad wear. A sharp burning smell after normal driving can mean a brake is dragging and overheating. Noticed any of these? Don't wait. Brakes are the most important safety system on your BMW, and catching wear early usually costs less. Why Choose BMW of Madison for Brake Service? BMW Value Service pricing. If your BMW is 37 months or older (up to 20 years), it qualifies for BMW Value Service — pricing benchmarked against local competitive rates, shown up front before any work begins. Enter your VIN on our Value Service page to see your exact price. Factory-trained BMW technicians. Our technicians are trained by BMW and work on BMWs every day. They know your model's brake system, its electronic wear sensors and the correct procedures to reset them. Original BMW Parts with a 2-year warranty. Original BMW pads and rotors are engineered for your vehicle's weight, performance and stopping feel, and they're backed by a 2-year, unlimited-mileage limited warranty. See what we see with video inspections. Your advisor sends a video of your brakes so you can see pad and rotor wear yourself, then approve only what you need. Service that fits your day. Loaner vehicles available Uber rides to work or home Complimentary refreshments in our lounge Online scheduling The bottom line: you don't have to choose between dealer expertise and a fair price. Learn more about BMW brake service at BMW of Madison. Need tires too? We offer BMW tire service and factory-approved alignment, backed by our Tire Price Match Guarantee. BMW Brake Service FAQ Is the BMW dealer more expensive than an independent shop for brakes? Not necessarily. With BMW Value Service, BMW of Madison's brake pricing is often lower than many independent shops in the Madison area, and it includes factory-trained technicians and Original BMW Parts with a 2-year warranty. What is BMW Value Service? It's BMW's program of competitive, up-front pricing on common services like brake pads, rotors and wear sensors. BMWs 37 months and older, up to 20 years old, qualify. How often do BMW brakes need to be replaced? It depends on how and where you drive. Your BMW monitors pad wear with electronic sensors and will tell you when service is due. How often should I change my BMW's brake fluid? BMW typically recommends brake fluid service every two years. Your vehicle's service display will remind you. Can I get a loaner while my brakes are serviced? Yes. Loaner vehicles are available, and we also offer Uber rides. Ask when you schedule. Do you service BMWs from outside Madison? Yes. We serve drivers from Middleton, Sun Prairie, Verona, Waunakee, Fitchburg, Monona and across Southern Wisconsin. Schedule Brake Service at BMW of Madison See your Value Service price, book online and pick your loaner or ride in minutes. Check your Value Service price: view pricing Schedule service: book online Call our service team: 855-998-2490 Visit us: BMW of Madison, 320 West Beltline Hwy, Madison, WI 53713